Look What They’re Doing ..... Contact with Mothers!

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Where: Website , U.K.
When: dd/mm/yyyy) 26/07/2006
Company name:  Wyeth
Brand name:  SMA Gold
Description: Wyeth/SMA website targeted at UK mothers and promoted widely
Type of product: Infant Formula

The web-page explains: “Every week we receive hundreds of calls to the SMA Careline from mums & dads across the UK and ROI, looking for help and information. So every month we will pick one of the most frequently asked questions - and give you an answer online.”The featured question and answer for July is for infant formula, showing how the widely promoted telephone Careline is part of a strategy to promote infant formula. Equivalence is drawn with breastfeeding.To view the website, please click here

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Where: Parenting magazine, U.S.A.
When: dd/mm/yyyy) August 2006
Company name:  Parenting magazine
Brand name:  ages 0-1 (written by Aviva Patz), “Ages+Stages” section of the magazine
Description: article on pacifiers
Type of product: Pacifier

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Where:            Unsolicited direct mail, U.K.
When:             10 July 2006
Company name:  NUMICO
Brand name:  Cow & Gate  brand name used for range of breastmilk substitutes and baby foods
Description:   Unsolicited direct mail

A mother received an unsolicited letter inviting her to join the Cow & Gate baby club within a few days of giving birth. Such direct or indirect contact between company and mother violates Article 5.5 of the Code.

Where:  Direct mailing to health workers, U.K.
When: dd/mm/yyyy) end 2005
Company name:  Cow & Gate
Brand name:  Brand name for range of breastmilk substitutes and baby foods
Description: Inducements for health workers to promote the Cow & Gate telephone ‘careline’ to mothers. In a direct mailing to health workers they were offered the chance to win £250 worth of vouchers for a department store if they called the Cow & Gate telephone ‘Careline’. The mailing included a set of cards for the health worker to give to parents encouraging them to call Cow & Gate if they had questions about infant care. Pictures attached.

 

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Where: Sent to customers with telephone bill, The Netherlands
When: dd/mm/yyyy) Newsletter dated June/July 2006, received end of July 2006
Company name:  KPN
Brand name:  KPN
Description: product placement in a ‘newsletter’ from a telecom company.
Type of product:Infant Formula & Follow up Formula
The telecom company has recently been actively targeting new parents. The picture of the man making a bottle clearly contains a box of Nutricia’s Nutrilion. It is not possible to tell whether it is infant formula or follow-on milk.

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Where: Sent to home address, The Netherlands
When: dd/mm/yyyy) dated 02/08/2006
Company name:  Nutricia
Brand name:  Olvarit
Description: Letter addressed to a baby aged 3 months and 3 weeks
Type of product: Complementary Foods

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Where: Croatia
Type of product:Bottles
Description:         Croatian Post offer a service of sending a gift along with a telegram. One of them is a bottle.                             www.posta.hr/main.aspx?id=125
                              In Croatia sending telegram to a mother after giving birth is a very common way to congratulate.
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Where: The 14^th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name:  Mead Johnson Nutritionals
Brand name:  Enfapro A+
Type of product: Follow up Formula
Description: Membership application form
Mead Johnson Club membership application form requiring baby’s date of birth and hospital and attending doctor’s contact to receive gifts, purchase discounts, information on child care, free health talks and use of special hotline
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Where: The 14^th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name:  Abbott Nutrition
Brand name:       Gain Advance
Description: Coupon to join IQ Club
Type of product:  Follow up Formula
Coupon with pack shot of Gain Advance for joining IQ Club; for parents with children from 6 months to 3 years; on returning completing contact information to booth, can join games and win gifts

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Where: The 14^th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name: Wyeth
Brand name:        Promil Gold
Description: Promotional Coupon
Type of product:  Follow up Formula
Coupon with pack shot of Promil Gold for joining Wyeth BB and You Club; on completing contact information and returning to Wyeth booth, parents will receive a gift

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Where: The 14^th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name: Gerber
Brand name:       Gerber
Description: Promotional leaftlet
Type of product:Complementary Foods
Application form to Gerber Mothers’ Club targeting parents with infants less than 2 years; benefits -newsletters, nutritional and infant care information, discount purchase, priority attendance at education talks, gift exchange, nutritional hotline

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Where: The 14^th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name: Nestle
Description: Promotional Coupon
Type of product: Coupon to join Nestle Nutrition Club (for pregnant women or mothers with infants below 18 months); on joining will have a bib as gift sent by post plus other benefits – regular online child care information, members activities and services including purchase discounts and trial samples, entry to ‘star of the month’ selection, entry to member recommendation plan, special phone service provided by healthcare workers

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Where: The 14^th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name: Maeil
Brand name:     Maeil milk/rice cereals
Description: Promotional leaflet
Type of product: Complementary Foods
Leaflet promoting rice with milk, spring vegetables, fish & tomato from 4 months plus application form to join Maeil Mothers’ Club

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Where: The 14^th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name: Maeil
Brand name:       Excelcon
Description: Promotional leaflet
Type of product: Follow up Formula
Leaflet promoting Excelcon plus application form for Maeil Mothers’ Club; gift and childcare information on joining plus information and samples to be forwarded as at different stages of infant’s growth

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Where: Kiev, Ukraine
When: dd/mm/yyyy)  Hot-line working every day until now. I found the stall on 1 August 2006.
Company name:  Nutricia
Type of product: Scanned leaflet (1 page) and photo depicting point of dissemination of leaflets.

Description: Ukraine has been running a project called “ Milk’s sources”, that is sponsored by Nutricia. In parks of Kiev (capital of Ukraine) you can see stalls, providing leaflets on questions of breastfeeding, which also include the call number of a hot-line, that allegedly  “supports breastfeeding”. When you call up, their representative answer: “Hot- line “Nutricia” hearing you”. But besides information concerning breastfeeding, you can learn about products of Nutricia. Some recommendation relating to breastfeeding in the leaflet are not according to the recommendations of WHO, but instead, misleads readers and “complicates” breastfeeding.

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