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World Breastfeeding Week  

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Press Conference

 

Purpose: to kick off World Breastfeeding Week 2008 in China

 

Topic:  Mother Support: Going for the Gold

 

As we celebrate the 2008 Olympics and the 2008 World Breastfeeding Week, the World Alliance for Breastfeeding Action calls for increased support for mothers striving to achieve the gold standard of infant feeding:  to breastfeed their babies exclusively for the first six months, and continue breastfeeding together with feeding other appropriate complementary foods, up to two years and beyond.
 

Attendees:  media, speakers, mothers/families

Date:  August 6, 10 am, set up at 9:30 am
 
Press:  At least 20 media will be invited
 

Speakers:

(each speaker to speak for 5-7 mins)

 

Ms. Ding Bing to MC and introduce the topic for this year and emphasize the NEED for mother support

 

Dr. Dai Yaohua, WHO Project Director over China projects

 

Lillian from UNICEF (to be invited) with translator

 

A mother representative speak from personal experience on the need for support and how she received it from various circles to enable her to continue breastfeeding (to be invited)

 

Beverly Peckous from Beijing United Family Hospital with translator – importance of health care providers to support breastfeeding mothers (to be invited)

 

LLL representative Yanhong Wheeler – Breastfeeding—the Gold Standard.  Risks of not breastfeeding, benefits of breastfeeding

 

LLL representative Ivy Makelin –  LLL supporting BF mothers for 51 years

 

Ding Bing – Actions for Support & circles

 

Cake cutting – a large cake with the 6 rings in a circle representing the support a breastfeeding woman can call upon for help and encouragment.

 

Serve cake and hors d’oeuvres

 

Sponsors of the event may have tables or posters set up outside the meeting room.

  

Preparation:

Write News release

Assemble press packs (News release, WABA action folder CH and Engl, LLL tear off sheets and pamphlets)

Invite Speakers

Order Cake

Hors d’oeuvres

Hang Posters

Flowers to decorate room

Find someone to take photos/video
 

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WABA: Protects, Promotes and Supports Breastfeeding Worldwide The World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations concerned with the protection, promotion and support  of breastfeeding worldwide. WABA action is based on the Innocenti Declaration, the Ten Links for Nurturing the Future and the Global Strategy for Infant & Young Child Feeding. Its core partners are IBFAN, LLLI,  ILCA,  Wellstart International and ABM. Find out more at the WABA website.